Import from anywhere
Recipes from a link, pasted text, or a cookbook photo arrive clean and structured.
For kitchen retailers, independent grocers, cooking instructors, and food creators
A cooking companion for your customers. A revenue stream for you.
My Cooking Assistant helps home cooks turn scattered recipe inspiration into meals they actually make. Share it with the people you serve, and earn a share of each resulting subscription for up to five years.
The product
A practical cooking system your customers can keep using.
A durable cookbook
Saved recipes and notes live in one organized place that is ready when it is time to cook.
Adapt to the cook
Customers can adjust servings, work around ingredients, and keep their preferences in context.
Help at the stove
Practical cooking help is there while customers plan and cook, without a feed or an ad-driven scroll.
Who it is for
If your people cook, this can be a natural fit.
Kitchen retailers
Help customers put the pans, tools, and recipes they buy to use more often.
Independent grocers
Give shoppers a useful way to turn a basket of ingredients into a week of dinners.
Cooking instructors
Send students home with a lasting companion for the recipes and techniques they learn.
Food creators
Offer your audience a practical cooking tool alongside the inspiration you share.
Tour operators
Help guests keep cooking with the flavors and recipes they discover on their trip.
Other trusted food voices
If you help people cook, we would be glad to learn about your community and business.
How it works
A simple, owner-led partnership.
Connect with us
Tell us about your shop, audience, or customer community. You will speak directly with the owners.
Share with your customers
We will coordinate the right partner link and a clear way for your customers to discover MCA through you.
They get the same MCA price
When a referred customer subscribes, they pay the same price as signing up anywhere else while supporting your business.
The approved rate card
Your share of each referred subscription
The program rewards long-term customer relationships: 25% in year one, 10% in year two, and 5% in each of years three through five.
The share applies for up to five years while the referred customer remains subscribed.
- Year 125%
- Year 210%
- Years 3–55% each year
What MCA provides today
A real product and a direct relationship with the people building it.
- The full My Cooking Assistant subscription experience your customers can use today.
- Direct conversations with the father-and-daughter owners about your audience and fit.
- Clear program terms and a personally coordinated next step for prospective partners.
Become a founding partner
Ready to give your customers a better way to cook?
Write to us about your shop or audience. You will be talking directly with the owners, not a partnerships department.
Email Mike to start a conversationPrefer to contact Etta? Email Etta.